YEAR

2017

CATEGORIES

Branding

Visual Identity

Web Design

Re-branding Boys+Girls Clubs of America

目標

選擇一個正在面臨營業危機或已經倒閉的企業或機構,為其建立全新的品牌目標和企業識別形象、品牌指南來探討未來發展的可行性。目標為不改變最初的企業精神,以此重新設計並轉型成為有潛在發展性的新興機構。

 

設計

我選擇的是Boys & Girls Clubs of America(美國男孩女孩俱樂部),這個俱樂部剛開始是為了幫助在街頭遊蕩的兒童正向發展而創立的,之後逐漸轉型成為放學後孩童輔導機構。我為此機構重新設計了logo視覺系統和網站,並以原本的創立概念作為指標,讓本來僅是放學課輔班的美國男孩女孩俱樂部,轉型成為全方位的指導機構,給予求學孩童更明確的未來指標和建構更多的可能性。

OBJECTIVE

Select a defunct or dying company and redesign its brand identity with an expanded future vision. The main goal of this project is to create a new visual identity based on the original brand mission and spirit. 

 

STRATEGY

I emphasized Boys & Girls Clubs of America original dedication to a larger possibility in different fields. For new visual identity, I designed a new logo and website, as well as other deliverables to emphasize BGCA’s foundational mission of providing a supportive environment and positive community, creating a solid foundation for children, and giving them the opportunity to reach their full potential.

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CONTACT

 

+886 975705915

selinawu.design@gmail.com

© 2019 by Selina Ping Hsuan Wu

SOCIAL 

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