YEAR
2017
CATEGORIES
Branding
Visual Identity
Web Design
Re-branding Boys+Girls Clubs of America
OBJECTIVE
Select a defunct or dying company and redesign its brand identity with an expanded future vision. The main goal of this project is to create a new visual identity based on the original brand mission and spirit.
STRATEGY
I emphasized Boys & Girls Clubs of America original dedication to a larger possibility in different fields. For new visual identity, I designed a new logo and website, as well as other deliverables to emphasize BGCA’s foundational mission of providing a supportive environment and positive community, creating a solid foundation for children, and giving them the opportunity to reach their full potential.
