YEAR

2017

CATEGORIES

Branding

Visual Identity

Web Design

Re-branding Boys+Girls Clubs of America

OBJECTIVE

Select a defunct or dying company and redesign its brand identity with an expanded future vision. The main goal of this project is to create a new visual identity based on the original brand mission and spirit. 

 

STRATEGY

I emphasized Boys & Girls Clubs of America original dedication to a larger possibility in different fields. For new visual identity, I designed a new logo and website, as well as other deliverables to emphasize BGCA’s foundational mission of providing a supportive environment and positive community, creating a solid foundation for children, and giving them the opportunity to reach their full potential.

Foundationforkids

CONTACT

 

415-969-1771

selinawu.design@gmail.com

© 2019 by Selina Ping Hsuan Wu

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