YEAR
2017
CATEGORIES
Branding
Visual Identity
Web Design
Re-branding Boys+Girls Clubs of America
目標
選擇一個正在面臨營業危機或已經倒閉的企業或機構，為其建立全新的品牌目標和企業識別形象、品牌指南來探討未來發展的可行性。目標為不改變最初的企業精神，以此重新設計並轉型成為有潛在發展性的新興機構。
設計
我選擇的是Boys & Girls Clubs of America（美國男孩女孩俱樂部），這個俱樂部剛開始是為了幫助在街頭遊蕩的兒童正向發展而創立的，之後逐漸轉型成為放學後孩童輔導機構。我為此機構重新設計了logo視覺系統和網站，並以原本的創立概念作為指標，讓本來僅是放學課輔班的美國男孩女孩俱樂部，轉型成為全方位的指導機構，給予求學孩童更明確的未來指標和建構更多的可能性。
OBJECTIVE
Select a defunct or dying company and redesign its brand identity with an expanded future vision. The main goal of this project is to create a new visual identity based on the original brand mission and spirit.
STRATEGY
I emphasized Boys & Girls Clubs of America original dedication to a larger possibility in different fields. For new visual identity, I designed a new logo and website, as well as other deliverables to emphasize BGCA’s foundational mission of providing a supportive environment and positive community, creating a solid foundation for children, and giving them the opportunity to reach their full potential.
