YEAR

2016

CATEGORIES

Event

Branding

Visual Identity

Sea Free

目標

題目是選擇一個社會上已存在的議題,提出具有可能性的解決方案並以設計執行。從最開始的搜集資料,探討與此議題相關的群體和競爭對手,到最終品牌和整體視覺形象的設計,建構出完整的品牌視覺設計系統。

 

設計

人們必須重視自身與海洋的關係。Sea Free是一個推廣永續海鮮的品牌,因為大規模的補殺,許多野生海洋生物已經接近滅絕,而在消費時選用永續海鮮可以讓海洋有喘息的機會。品牌設計上我運用插畫結合編排建構具有人文質感的形象,並且設計了一系列的相關周邊來進行推廣。

OBJECTIVE

Identify a problem and create engaging solutions based on design process. Conduct research, investigate various relevant audience and stakeholders and integrate visual elements in a variety of media that work together as a cohesive design system.

STRATEGY

It is important how people view, manage and use oceans, seas and marine resources. “Sea Free” is a brand I created to promote sustainable seafood. Sustainable seafood represents a healthy relationship with our oceans that can endure forever. We provide the seafood guide to give people better ideas about sustainable seafood and how to choose and cook it. 

CONTACT

 

+886 975705915

selinawu.design@gmail.com

© 2019 by Selina Ping Hsuan Wu

SOCIAL 

Behance