YEAR

2016

CATEGORIES

Event

Branding

Visual Identity

Sea Free

目標

題目是選擇一個社會上已存在的議題,提出具有可能性的解決方案並以設計執行。從最開始的搜集資料,探討與此議題相關的群體和競爭對手,到最終品牌和整體視覺形象的設計,建構出完整的品牌視覺設計系統。

 

設計

人們必須重視自身與海洋的關係。Sea Free是一個推廣永續海鮮的品牌,因為大規模的補殺,許多野生海洋生物已經接近滅絕,而在消費時選用永續海鮮可以讓海洋有喘息的機會。品牌設計上我運用插畫結合編排建構具有人文質感的形象,並且設計了一系列的相關周邊來進行推廣。

OBJECTIVE

Identify a problem and create engaging solutions based on design process. Conduct research, investigate various relevant audience and stakeholders and integrate visual elements in a variety of media that work together as a cohesive design system.

STRATEGY

It is important how people view, manage and use oceans, seas and marine resources. “Sea Free” is a brand I created to promote sustainable seafood. Sustainable seafood represents a healthy relationship with our oceans that can endure forever. We provide the seafood guide to give people better ideas about sustainable seafood and how to choose and cook it. 

CONTACT

 

415-969-1771

selinawu.design@gmail.com

© 2019 by Selina Ping Hsuan Wu

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