YEAR

2016

CATEGORIES

Branding

Editorial Design

Raise Your Glass

OBJECTIVE

Choose a street sign and redesign it. Use the communication intent of the original piece and create a cohesive system of communication to serve this need. One of the challenges was to identify the intentions and apply then to the deliverables.

STRATEGY

I chose a poster for Fillmore 1st Wine Walk event. The tasting event included merchants offering wine samples inside their stores along Fillmore street. I integrated my handwriting with the watercolor paper splashed by wine to create the aromatic atmosphere. The final deliverables include posters, a booklet, and an app to intrigue potential customers to participate in the event.

CONTACT

 

415-969-1771

selinawu.design@gmail.com

© 2019 by Selina Ping Hsuan Wu

SOCIAL 

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