YEAR

2016

CATEGORIES

Branding

Editorial Design

Raise Your Glass

目標

題目是選擇路上看到的廣告傳單並為其活動視覺重新設計規劃,運用視覺構成來吸引潛在消費者和進行其他運用周邊項目。

 

設計

我選擇了菲爾莫爾第一屆試酒會來進行活動視覺相關設計。此活動是北加州在地酒莊和菲爾莫爾社區的商業合作,藉著推出在地試酒會來吸引潛在商機。在整體視覺上,我試著運用撥了紅酒的水彩紙和手寫字作為主視覺,使潛在消費者一眼就能感受到葡萄酒香的意境。這個活動因應的周邊產品設計有海報、活動手冊以及活動指標app來吸引潛在消費者並展現出合作帶來不同可能性。

OBJECTIVE

Choose a street sign and redesign it. Use the communication intent of the original piece and create a cohesive system of communication to serve this need. One of the challenges was to identify the intentions and apply then to the deliverables.

STRATEGY

I chose a poster for Fillmore 1st Wine Walk event. The tasting event included merchants offering wine samples inside their stores along Fillmore street. I integrated my handwriting with the watercolor paper splashed by wine to create the aromatic atmosphere. The final deliverables include posters, a booklet, and an app to intrigue potential customers to participate in the event.

CONTACT

 

415-969-1771

selinawu.design@gmail.com

© 2019 by Selina Ping Hsuan Wu

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