Raise Your Glass
Choose a street sign and redesign it. Use the communication intent of the original piece and create a cohesive system of communication to serve this need. One of the challenges was to identify the intentions and apply then to the deliverables.
I chose a poster for Fillmore 1st Wine Walk event. The tasting event included merchants offering wine samples inside their stores along Fillmore street. I integrated my handwriting with the watercolor paper splashed by wine to create the aromatic atmosphere. The final deliverables include posters, a booklet, and an app to intrigue potential customers to participate in the event.